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Asia-Pacific Management and Business Application

apmba
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Published by Universitas Brawijaya

ISSN : 22528997 EISSN : 26152010 DOI : -

Core Subject : Economy, Science, Social,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Asia-Pacific Management and Business Application journal (APMBA) is a scholarly journal, publishing internationally leading research across all areas of management. APMBA continuously seeking articles that challenge the affect of globalization through business world through critically informed empirical and theoretical investigations, and present the latest thinking and innovative research on major management topics, while still being accessible and interesting to non-specialists.

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Articles 5 Documents

Search results for , issue "Vol 8, No 1 (2019)" : 5 Documents clear

The Effect of Financial Literacy and Financial Inclusion on Retirement Planning Rahmat Aryo Baskoro; Rensi Aulia; Nur Aulia Rahmah
APMBA (Asia Pacific Management and Business Application) Vol 8, No 1 (2019)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

This study aims to determine the effect of financial literacy and financial inclusion on retirement planning. This study used a quantitative method with 236 respondents and processed by the method of multiple linear regression analysis. The results of the study show that financial literacy and financial inclusion have a significant effect on retirement planning, means that the higher financial literacy and financial inclusion of a person, the better their retirement planning. In addition, the results of the study showed that respondents were dominated by moderate financial literacy levels with a percentage of 55.08%, moderate financial inclusion levels with a percentage of 57.20% and high retirement planning levels with presentations of 52.54% of the total respondents. Researchers also conduct additional research by choosing one of the demographic factors, which is monthly income. The results that monthly earnings also influence retirement planning where the higher a person's monthly income, the better their retirement planning.

An Explanatory Study of the Usefulness of Sustainable Relationship of Event Organizer Industry in Indonesia Wahdiyat Moko
APMBA (Asia Pacific Management and Business Application) Vol 8, No 1 (2019)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

MICE business has undergone an accelerated development giving growing opportunity for event organizer industries. Therefore it causes an unvoidable competition among event organizer companies, especially in Indonesia where the MICE business has growing significantly in the past decade. This research explores the expected sustainable relationship between event organizer company and the event industry’s company owner. Using qualitative research with phenomenological approach with in depth interview of nine owner of event organizer companies and event – the research revealed that a sustainable relationship between the event organizer company and event industry’s company owner influences three important aspects such as = mutual benefit, company policies, and interpersonal relationships. In relate with healthy relationship, the form of relationship done by an event organizer aimed at creating a sustainable relationship with event industry’s company owner that indicated by event quality, creativity, trust, and loyalty. In acknowledging the results, further research can address the relationship between event quality, creativity, trust and customer loyalty, and the business performance.

Green Marketing and Intention to Mantain Sustainable : Case Study On Rural Tourism In Malang Mega Mirasaputri Cahyanti; Dan William Menanti
APMBA (Asia Pacific Management and Business Application) Vol 8, No 1 (2019)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

The negative impact of aggressive marketing on tourism destinations in Indonesia become a main concern to various groups. Whereas, the purpose of developing rural tourism is not only to achieve economic sustainability but also to sustain environment. The concept of green marketing is estimated to be a worthy solution to maintain the sustainability of tourism destination. Therefore, this study aims to determine the effect of green marketing concept to affect tourists's intention for avoiding the damage in the future of new rural tourism. Meanwhile, some methods used in this research and the type of this research were descriptive research. Sampling technique used in this research was incidental purposive sampling and the sample was tourists on rural tourism like in “Kampung Wisata in Malang” with the number of the sample was 200 tourists. Analysis technique used Partial Least Square (PLS) analysis. The result of this research was Green Marketing has a positive and significant effects on the tourists’s intention to maintain the sustainability of rural tourisms. Physical evidence and products as well as promotions and prices are indicators of green marketing that must be considered more.

Construction of Welfare Mediation Model Based on Tri Hita Karana on The Economic Effect of Tourism Sector Toward Happiness To Improve Life Satisfaction of Local Community I Gusti Agung Teja Kusuma; Nengah Landra; I Wayan Widnyana
APMBA (Asia Pacific Management and Business Application) Vol 8, No 1 (2019)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

This research aims to measure effects of tourism economy on Tri Hita Karana (Balinesse Life Philosophy) well-being including physical health and well being, psychological, relationship, and spiritual well being, to realize the well-being so that it can create life of satisfaction. Using quantitative method using existing measurement scale. Results of this research indicate that there is no significant effect of tourism economic benefit on happiness and public life of satisfaction. The economic benefit will provide effects on local public happiness and then it can create life of satisfaction, if the public obtain the sense of Tri Hita Karana-based well-being. Another finding proves that Tri Hita Karana well being is proven significantly as a mediated effect of economic benefit on public happiness. Practical implication of the researchers is that the economic measurement is not adequate to be used to predict success of sustainable tourism. It is necessary for other indicators such as well-being, happiness and public life of satisfaction .This research originality and value are to fulfil research gap to involve Tri Hita Karana cultural aspect as a local wisdom trusted to have universal value in determining well-being in the field of tourism economic performance.

Can Small and Medium Enterprises Survive in MEA 2025: A Case Study of Agro-industry SMEs in Indonesia Novi Haryati; Apichaya Lilavalicakul; Moch Adi Surrahman
APMBA (Asia Pacific Management and Business Application) Vol 8, No 1 (2019)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Food processing agro-industry is a creative industry which immensely contributes to economic development, employment, and Gross Domestic Product (GDP) in Indonesia. Competitiveness is a combination of successful inside and outside of Small Medium Enterprise. Thus, this research aims to 1) get an overview related to the SME food sector and its competitiveness, and 2) understand the influence of entrepreneurial marketing and government policy to Tempe (soybean-cake) chips SME’s competitiveness by using Structural Equation Model (SEM) toward MEA 2025. This quantitative research is using 64 soybean cake chips entrepreneurs as a sample purposively. Data analysed with Entrepreneurial Marketing concept in 7 dimensions, and SEM PLS to understand the relation between the important factors in developing SME market. The result shows that the government policy is insignificant, influential policy but the effect is inconsiderably significant because there is actually technological assistance which is not targeted yet. Regarding capital, the craftsmen prefer using their owned-capital. The entrepreneurs expected for focusing on the service quality, raising the selling price while maintaining the quality, and innovating their business to have a different character than competitors. Good relationships with consumers must be maintained so that loyalty customer can achieve.

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